One of the most basic guidelines of having a successful business is making sure that potential customers know about you. Social media outlets are a great tool for spreading the word about your company. Social media refers to various types of online communities, including Websites like Twitter, Facebook, LinkedIn, and YouTube, as well as blogs, wikis, and multimedia sharing sites. These communities exist for ordinary people from many different areas to interact in many ways, such as:
- Exchanging information
- Sharing media files like photos, music, and videos
- Publishing opinions and reviews
- Playing games
- And, most importantly for businesses, providing links to Websites they think are useful and relevant